Creativity

bugaboodaytrips: Bugaboo Daytrips

While Destiny's Child might've made the word "bugaboo" famous, a Dutch-based stroller company of the same name has endured thanks to an emphasis on sleek design and "modern mobility.&

Published on Jun 06, 2007

Editor's Pick

While Destiny's Child might've made the word "bugaboo" famous, a Dutch-based stroller company of the same name has endured thanks to an emphasis on sleek design and "modern mobility." It isn't so surprising then that Bugaboo International has enlisted its agency 72andSunny to execute an online initiative that targets the tikes and parents while stressing contemporary art and culture on a global scale.



With the web portion of the Bugaboo Daytrips promotion, parents can select from 22 different major cities spanning Europe, Australia and North America. Each city is dotted on a rather peculiar map that seems both bubbly and pixelated, a choice aesthetic considering the demographic. But by clicking on any one of the cities, the user is presented with a tailor-made microsite that is essentially a virtual walking tour. Each downloadable tour offers a handful of familiar and not-so-familiar destinations (with pictures included) specific to each city that would be ideal and unique for you and your little ones.


 
Take a stroll through Tisch Children's Zoo and Cooper Hewitt Design Museum or get the kids' hair snipped at the toy-infested Cozy's Cuts on New York City's Upper East Side, go shopping or let them "play with dragons" at the wooden, fairy tale playground in Copenhagen, or explore a cultural crossroads at the Customs House in Sydney. Whatever your city of choice, it seems the site maps your itinerary out for you.



But of course, the other important feature of each individual walking tour is the customized artwork that goes along with it. All 22 microsites not only contain bios of their renowned, respective designer, some of whom include KozynDan, Meomi, Dustin Arnold and Drew Flaherty, but you can also sign guestbooks and share the work with friends. And if you're feeling creative or helpful enough, the Daytrips destination also invites you to chime in with your own favorite locales for

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About

Credits

Date
Jun 06, 2007
Creative Director:
Glenn Cole
Art Director:
Stephan Baik
Art Director:
Robert Nakata
Copywriter:
Lauren Hilden-Kilbane
Copywriter:
Glenn Cole
Copywriter:
Louise Shieh
Agency Producer:
Bekah Mateu
Web Designer:
Thomas Brodahl
Web Programmer:
Jessey White-Cinis
Agency:
72andSunny
Web Production Company:
Stolen
Client:
Bugaboo

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