An Elf Has an Awkward Gifting Moment in This Funny Men's Skincare Spot

Bulldog Skincare Aims to Celebrate 'Reality of Male Behavior'

By Alexandra Jardine. Published on Nov 25, 2016

Editor's Pick

Bulldog Skincare, a U.K. men's skincare range, has launched its first-ever TV ad campaign, a holiday spot in which a pair of Santa's elves have a super-uncomfortable moment as one tries to give another some moisturizer as a gift.

Directed by Tim Goodsall of OPC and Somesuch, the spot, by Adam & Eve/DDB in London, tries to capture the awkwardness of man-to-man gifting and aims to "celebrate the reality of male behavior," according to the brand. Whether you agree with that or not, Goodsall certainly coaxes performances from the two elves that'll make you cringe with embarrassment.

The ad is running online and breaks on TV on Dec. 1.

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Nov 25, 2016
Adam & Eve/DDB London
Bulldog Skincare

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