Creativity

A Telepathic Bulldog Talks Down a Hapless Bank Robber in This Men's Skincare Spot

Bulldog Skincare Wants You to Know That It Understands Men

By Alexandra Jardine. Published on Sep 29, 2017

Editor's Pick

Following its funny debut TV ad last Christmas, U.K. skincare range Bulldog is back with another amusing TV spot from Adam&Eve/DDB London.

This time it introduces a new mascot--a telepathic bulldog who knows exactly what men are thinking (and gives them a good lecture on skincare too). Directed by Gary Freedman of Independent Films, the spot sees the bulldog speaking to a man who's about to rob a bank. He tells him to take off the pair of tights he just put over his head, and says he knows he's turned to desperate measures to fund trips to various friends' weddings, one of which is in Fiji. The bulldog gives him some good advice ("You're a man though, you can wear the same suit to every wedding") and then tells him to sort his skin out. The ad ends with the line "Bulldog understands men."

While it's not quite Old Spice, we have a feeling the telepathic bulldog is an idea that could run. Plus, Adam&Eve has form with dogs--just look at Buster the Boxer.

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About

Credits

Date
Sep 29, 2017
Agency:
Adam & Eve/DDB London
Client:
Bulldog Skincare
Head of Marketing:
Nick Parker
Group Chief Creative Officer:
Ben Priest
Chief Creative Officer:
Richard Brim
Creative Director:
Mark Lewis
Creative Director:
Matt Fitch
Copywriter:
John-Trainor Tobin
Copywriter:
Clarissa Dale
Art Director:
John-Trainor Tobin
Art Director:
Clarissa Dale
Agency Producer:
Jimena Seoane
Planner:
Thomas Keane
Business Director:
Sam LeCoeur
Account Director:
Edward Hughes
Account Manager:
Ashley Lewis
Designer/Typographer:
King Henry Studio
Media Agency:
the7stars
Media Planner:
Caroline Tucker
Production Company:
Independent
Executive Producer:
Jani Guest
Producer:
Adam Saward
Director:
Gary Freedman
Director of Photography:
David Ungaro
Editing Company:
The Playroom
Editor:
Adam Spivey
Post Production:
MPC
Post Producer:
Annabel Bennett
VFX Supervisor:
Alex Lovejoy
Colorist:
Jean Clement Soret
Audio Post Production:
Factory
Audio Post Producer:
Becs Bell
Sound Designer:
Dan Beckwith

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