Creativity

Bundaberg: Clear Character

This barman's got soul.

Published on Jul 29, 2011

Editor's Pick

Tom Kuntz directs this new spot by Leo Burnett Sydney for white rum brand Bundaberg Five. With the strapline 'clear character', it depicts a young guy taken from a boring bar into a magical world by a soul-singing barman in a white tux. Leo Burnett creatives wrote the lyrics, and the backing track was created by SongZu, Sydney. The ad will be preceded by a teaser campaign on Facebook.

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About

Credits

Date
Jul 29, 2011
Agency:
Leo Burnett Sydney
Client:
Bundaberg
Executive Creative Director:
Andy DiLallo
Creative Director:
Tim Green
Copywriter/Art Director:
Rupert Taylor
Copywriter/Art Director:
Tim Green
Copywriter/Art Director:
Andy DiLallo
Agency Producer:
Rita Gagliardi
Client Service Director:
Peter Bosilkovski
Account Director:
Jodi McLeod
Senior Account Manager:
Sam McGown
Planner:
Warwick Heathwood
Marketing Manager (Bundaberg):
Matt Bruhn
Production Company:
MJZ
Director:
Tom Kuntz
Director of Photgraphy:
Alwin Kuschler
Editor:
Gavin Cutler
Exec Producer:
Jeff Scruton
Exec Producer:
David Zander
Production Designer:
Andy Reznik
Music:
Song Zu
Music Director:
Ramesh Sathia
Sound Design:
Abigail Sie
Lyrics:
Rupert Taylor, Tim Green, Andy DiLallo
Music:
Ramesh Sathia
Music:
Nathan Cavaleri
Producer:
Larissa Coupe
Post Production:
The Mill - LA
FX Supervisor:
Phil Crowe
Shoot Supervisor:
Phil Crowe
Shoot Supervisor:
Josh Hatton
Compositing Supervisor:
Sarah Eim
CG Supervisor:
Josh Hatton
CG Supervisor:
Gawain Liddiard
Production:
Arielle Davis
Production:
Melanie Wickham
Production Company Art Director:
Josh Locy

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