Creativity

The Guardians Face-Off With the Taken King in Activision's High-Octane Spot

Ad to Premier During NFL Season Opener

By Ann-Christine Diaz. Published on Sep 10, 2015

Editor's Pick

Tonight during the NFL season opener between the New England Patriots and the Pittsburgh Steelers, Activision and Bungie will debut another high-octane spot promoting the launch of its latest title, Destiny: The Taken King.

The game represents the first big expansion on the Destiny universe, and the effects-packed ad depicts a team of Guardians going head to head with the big baddie King Oryx, the Taken King, and his army.

The client once again tapped 72andSunny, go-to production pros Digital Domain, Reset and director Joseph Kosinski (Oblivion, Tron) to deliver the story in the lighthearted yet action-packed style Activision ads have come to be known for. There's a driving track to boot, Led Zeppelin's "Black Dog."

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About

Credits

Date
Sep 10, 2015
Agency:
72andSunny
Client:
Bungie
Production Company:
RESET
Director:
Joseph Kosinski
Visual Effects:
Digital Domain

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