The Guardians Face-Off With the Taken King in Activision's High-Octane Spot

Ad to Premier During NFL Season Opener

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Editor's Pick

Tonight during the NFL season opener between the New England Patriots and the Pittsburgh Steelers, Activision and Bungie will debut another high-octane spot promoting the launch of its latest title, Destiny: The Taken King.

The game represents the first big expansion on the Destiny universe, and the effects-packed ad depicts a team of Guardians going head to head with the big baddie King Oryx, the Taken King, and his army.

The client once again tapped 72andSunny, go-to production pros Digital Domain, Reset and director Joseph Kosinski (Oblivion, Tron) to deliver the story in the lighthearted yet action-packed style Activision ads have come to be known for. There's a driving track to boot, Led Zeppelin's "Black Dog."

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About

Credits
Date
Sep 10, 2015
Agency:
72andSunny
Client:
Bungie
Production Company:
RESET
Director:
Joseph Kosinski
Visual Effects:
Digital Domain
Category
Industry
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