Burberry has brought its celebrated "Art of the Trench" effort to Chicago, to coincide with the opening of its flagship store in the city, on Michigan Avenue. "Art of the Trench," a collection of street-style images of people sporting the iconic Burberry trench coat -- or something like it -- shot by photographers like Scott Schuman of the Sartorialist and Amy Creyer of Chicago Street Style.
The images from the Chicago portion of Art of the Trench will be showcased on OOH digital advertising screens, as well as on screens within the store itself. Events from the campaign have been held in Brazil and India recently. The project was launched in 2009.