Creativity

Burberry: Beijing Livestream

The Brit brand's latest digital endeavor blows it out in Beijing.

Published on Apr 12, 2011

Editor's Pick

Burberry, which in recent years has become the fashion world's digital darling thanks to ambitious online efforts like its Retail Theatre and its live 3D Fashion Show, recently made more waves in Beijing.

To mark the opening of Burberry's Beijing flagship in Sparkle Roll Plaza, on April 13 it hosted a celebration of "British fashion, weather and music" that was streamed live on Burberry.com. The event included the first China performance of British band Keane and was also broadcast at 50 Burberry stores around the world.

Check out highlights from the show on Burberry's YouTube channel.

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About

Credits

Date
Apr 12, 2011
Client:
Burberry

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