Burberry Launches Women's Scent With Ad, Microsite And Fashion Collection

British Model Suki Waterhouse Is Face Of Brit Rhythm For Her

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Burberry is launching its first women's fragrance, Brit Rhythm For Her, backed by an immersive mobile website. Visitors to Burberry stores can scan a QR code to get access to digital content, which uses the mobile's built-in gyroscope. The site is linked to an ad campaign (shown here) featuring British model Suki Waterhouse, and is also launching a capsule fashion collection to represent the 'attitude of the fragrance' , which is described as "powerful femininity with a rock and roll edge". The fragrance is the first major launch for the Burberry brand since Christopher Bailey took over as chief executive last October.
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Jan 28, 2014
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