Burberry Launches Women's Scent With Ad, Microsite And Fashion Collection
British Model Suki Waterhouse Is Face Of Brit Rhythm For Her
Published on Jan 28, 2014
Burberry is launching its first women's fragrance, Brit Rhythm For Her, backed by an immersive mobile website. Visitors to Burberry stores can scan a QR code to get access to digital content, which uses the mobile's built-in gyroscope. The site is linked to an ad campaign (shown here) featuring British model Suki Waterhouse, and is also launching a capsule fashion collection to represent the 'attitude of the fragrance' , which is described as "powerful femininity with a rock and roll edge". The fragrance is the first major launch for the Burberry brand since Christopher Bailey took over as chief executive last October.