Burberry's holiday campaign for this season pays tribute to "Billy Elliot," with a host of well-known British stars jumping joyfully on a trampoline in homage to the movie's opening sequence.
The video features Julie Walters, who starred in the original film 15 years ago, together with celebrities including Sir Elton John, James Corden, Naomi Campbell, model Rosie Huntington-Whiteley, James Bay and Michelle Dockery (Lady Mary in 'Downton Abbey'). Celebrity offspring Romeo Beckham (who took a central role in last year's Burberry film) also appears. All of them are seen bouncing in slow-motion to the movie's original soundtrack, "Cosmic Dancer" by T Rex, clad in various Burberry fashions. As glittery snow falls and fireworks go off, their outfits gradually get more festive. It's a charming idea that pays off, and of course chimes with the brand's classically British image.
The campaign, once again directed by Burberry's CEO and chief creative officer Christopher Bailey, is running across Burberry.com, Instagram, YouTube, Snapchat, Facebook, Twitter, Google+ and China's Sina Weibo. Photographer Mario Testino also shot a separate stills campaign featuring Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley and James Bay that will run across print and digital titles.