Burberry: Romeo Beckham

Posh and Becks' boy brings on the childish charm.

Published on

Editor's Pick

The adorable Romeo Beckham -- son of Posh and Becks -- is the new face of the Burberry brand. He appears in this teaser twirling his umbrella and popping his collar, stealing the limelight from the British models that were unfortunate enough to have been placed beside this ultra-famous kid. While it doesn't match up to the creativity Burberry has shown in recent years (see Christopher Bailey, CCO, talk about his vision here) we appreciate that they kept Mr. Beckham's childish charm intact in the film, instead of trying to force a mature, adult performance from the 10-year-old. Mario Testino shot the campaign.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 18, 2012
Client:
Burberry
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age