Creativity

Burberry: Romeo Beckham

Posh and Becks' boy brings on the childish charm.

Published on Dec 18, 2012

Editor's Pick

The adorable Romeo Beckham -- son of Posh and Becks -- is the new face of the Burberry brand. He appears in this teaser twirling his umbrella and popping his collar, stealing the limelight from the British models that were unfortunate enough to have been placed beside this ultra-famous kid. While it doesn't match up to the creativity Burberry has shown in recent years (see Christopher Bailey, CCO, talk about his vision here) we appreciate that they kept Mr. Beckham's childish charm intact in the film, instead of trying to force a mature, adult performance from the 10-year-old. Mario Testino shot the campaign.

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About

Credits

Date
Dec 18, 2012
Client:
Burberry

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