Creativity

Burberry: The Feeling at Abbey Road Behind the Scenes

Rose, on strings.

Published on Oct 10, 2011

Editor's Pick

Burberry Chief Creative Officer Christopher Bailey isn't afraid to tap any portal when it comes to promoting the brand. The fashion brand has become known as much for its famous plaid as its innovative digital pushes and spectacular showcases. Today, it's added a music single to their marketing mix. To promote Burberry's "Body," scent the brand and band have released a new, all strings version on iTunes of The Feeling's "Rose," a tune that's formed the sonic backdrop to the brand's Autum/Winter campaign featuring model Rosie Huntington-Whiteley. Check out the band's behind the scenes at Abbey Road, where they recorded the track. Throughout the year, Burberry will also be releasing exclusive videos for Burberry Acoustic.

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About

Credits

Date
Oct 10, 2011
Chief Creative Officer:
Christopher Bailey
Client:
Burberry

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