Burberry: The Feeling at Abbey Road Behind the Scenes

Rose, on strings.

Published on

Editor's Pick

Burberry Chief Creative Officer Christopher Bailey isn't afraid to tap any portal when it comes to promoting the brand. The fashion brand has become known as much for its famous plaid as its innovative digital pushes and spectacular showcases. Today, it's added a music single to their marketing mix. To promote Burberry's "Body," scent the brand and band have released a new, all strings version on iTunes of The Feeling's "Rose," a tune that's formed the sonic backdrop to the brand's Autum/Winter campaign featuring model Rosie Huntington-Whiteley. Check out the band's behind the scenes at Abbey Road, where they recorded the track. Throughout the year, Burberry will also be releasing exclusive videos for Burberry Acoustic.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 10, 2011
Chief Creative Officer:
Christopher Bailey
Client:
Burberry
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age