Creativity

Burger King Refused to Sell Whoppers to Customers and Sent Them to McDonald's Instead

The Chain Stopped Selling the Sandwich in Argentina to Boost Rival's Annual Charity Effort

By Alexandra Jardine. Published on Nov 20, 2017

Editor's Pick

Burger King did a rare thing earlier this month in Argentina--it directed customers to rival McDonald's.

The reason? On Nov.10, McDonald's Argentina was "McHappy" day, when all sales from Big Macs are donated to help children with cancer. So on that day, all 107 Burger King restaurants refused to sell its Whoppers and encouraged people to go to McDonald's instead. The stunt, by agency David, was of course filmed in a video that shows just how generous BK was being (rather than, say, just making a quiet donation itself).

It's not the first time BK has reached out to the Golden Arches--in 2015 it won several Grand Prix at Cannes for its McWhopper campaign, by Y&R New Zealand, that offered to combine the Big Mac and Whopper for Peace Day.

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About

Credits

Date
Nov 20, 2017
Agency:
David Buenos Aires
Client:
Burger King
Executive Creative Director:
Joaquin Cubria
Executive Creative Director:
Ignacio Ferioli
Creative Director:
Nicolás Zarlenga
Creative Director:
Federico Plaza Montero
Copy:
Juan Pablo Tyrer
Art Director:
Johann Hotz
General Account Director:
Emanuel Abeijon
Account Director:
Lucila Mengide
Account Supervisor:
Belén Rodríguez
Account Assistant:
Federico Morano
Agency Producer:
Florencia Albizzati
Responsible for the client:
Lucina Cabrejas
Responsible for the client:
Federico Bonino
Responsible for the client:
Bruno Mazzucchelli
Responsible for the client:
Martín González
Production Company:
LANDIA
Director:
Vero Von
Executive Producer:
Adrián D'Amario
Producer:
Ale Panzzitta

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