Burger King Gives Out 3D-Printed Hands

Brand Partnered With Atomic Labs to Provide Prosthetics to Consumers

By Ann-Christine Diaz. Published on Jul 11, 2017

Editor's Pick

As of late, Burger King has masterminded a number of risque, buzzworthy ideas, such as the Cannes Lions Grand Prix winning Google Home and "Flame-Grilled Restaurant" campaigns. But now, it's showing a softer side with a fun idea that helps a particular community wrap their hands, literally, on the fast feeder's burgers.

For the brand's Stacker Day on July 5 in Argentina, BK and its agency David partnered with Atomic Lab, a company that creates and provides 3D-printed hands for free to those who need them. On that day, Burger King Stacker combos were all 50% off, and each purchase went to support Atomic Lab's efforts.

The film here captures scenes of the various accomplished and happy individuals who benefited from the promotion. And naturally, they're using both hands to dig into their burgers.

"The brand is not seeking to change the world but they're definitely committed to doing their part in lending a hand. And that too is a true goal," said Ignacio Ferioli and Joaquin Cubria, VPs and Executive Creative Directors at DAVID in a statement.

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Jul 11, 2017
David Buenos Aires
Burger King
Vice President:
Joaquin Cubria
Vice President:
Ignacio Ferioli
Creative Director:
Nicolas Zarlenga
Creative Director:
Federico Plaza Montero
Head of Production:
Brenda Morrison Fell
Pefy Carr Rollitt
Post Production Cordination:
Ana Svarzchtein
Account Director:
Lucila Mengide
Account Supervisor:
Belen Rodriguez
Art Director:
Johann Hotz
Juan Pablo Tyrer
Production Company:
Argentina Cine
Lara Arellano
General Producer:
Nano Tidone
Executive Producer:
Laura Passalacqua
German Escande
Susana Leunda
Joaquin Pellarolo
Post Production:
Color Correction:
Elefante Resonante
Perra Santa Music
Gonzalo Heras
Responsible for Client:
Lucina Cabrejas
Responsible for Client:
Feberico Bonino
Responsible for Client:
Luz Fochezato
Responsible for Client:
Santiago Cafisi

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