Creativity

Burger King Is Seeing Red With the Angriest Whopper

Newest Limited-Time BK Burger Has Hot Sauce Red Bun, Following Success of Last Fall's A.1. Black Bun

By Ann-Christine Diaz. Published on Mar 29, 2016

Editor's Pick

Burger King reheated some past ideas to cook up the new Angriest Whopper, a red-bun burger that could help the chain reinforce its flame-grilled and spicy branding and entice diners to spend a bit more.

Announced Tuesday, the Angriest Whopper follows last fall's A.1. Halloween Whopper, which had a black bun. It also follows the Angry Whopper, which has been sold on and off in recent years.

Burger King, in comedic recognition of making its own sequel of sorts, is even promoting the burger with a nod to movie sequels. A spot set to be shown in movie theaters plays a bit like a trailer with a movie trailer-style opening screen, shots of lava, a helicopter and flames. Lines include: "The only way to handle the heat is to embrace it."

The new Angriest Whopper has a red bun with hot sauce baked into it and is topped with "flaming onion petals, spicy angry sauce and jalapenos," as well as bacon, American cheese, iceberg lettuce, tomatoes and mayonnaise.

It seems like it packs a bit of a heat upgrade from the Angry Whopper, which was topped with "angry" onions and sauce, jalapenos, pepper jack cheese, bacon, tomatoes, lettuce and mayonnaise, and came on a standard sesame seed bun.

Read more about Burger King's Angriest Whopper on Adage.com.

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About

Credits

Date
Mar 29, 2016
Agency:
David
Client:
Burger King

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