Creativity

Burger King Debuts Black Buns in the U.S. for Halloween

Limited Edition Offering Has A-1 Flavor Baked In

By Nat Ives. Published on Sep 25, 2015

Editor's Pick

Burger King is bringing black buns, a staple of its Kuro burgers in Japan, to the U.S. for a Halloween promotion. Its A.1. Halloween Whopper, which it says has A.1. flavor baked into the bun as well as on the burger, goes on sale Monday, according to the chain.

The arguably unappetizing looking sandwich goes a little way toward addressing the imbalance between burger chains and other restaurants when it comes to weird menu items. We're looking at you, fried-chicken-shell taco, fried-chicken-crust pizza, waffle breakfast taco and, of course, KFC's classic Double Down no-bread chicken sandwich.

The promotion is being supported by a TV spot.

This story originally appeared on Adage.com.

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Credits

Date
Sep 25, 2015
Client:
Burger King

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