Creativity

Burger King's 'Burning Stores' Wins Print Grand Prix at Cannes

Campaign Points Out Chain Has More Infernos Than Its Rivals

By Lindsey Stein and Alexandra Jardine. Published on Jun 19, 2017

Editor's Pick

Burger King's "Flame-Grilled" campaign, by David's Miami office, has bagged the Grand Prix in the Cannes Lion International Festival of Creativity's Print & Publishing category.

Jury President Fran Luckin, chief creative officer of Grey South Africa, said she was looking for something that got everyone excited from the get go. The Burger King pieces, she added, were playful, authentic, edgy and showed bravery. Read more about the category over at AdAge.com.

This marks a back-to-back Grand Prix win for BK in the print category -- the marketer earned the honor for the McWhopper campaign last year.

Original story:

Burger King has chosen a risky way to ram home the importance of its flame-grill cooking method: its new ads feature photographs of real-life restaurant fires at the chain.

The ads, by David's Miami office, point out since 1954, more BK restaurants have burned down than those of any other fast-food chain. (Take that, McDonald's.) Restaurants in flames in Italy, Oregon and Pennsylvania all appear in the print campaign; we're assured no one was harmed.

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About

Credits

Date
Jun 19, 2017
Agency:
David Miami
Chief Creative Officer/Founder:
Anselmo Ramos
Client:
Burger King
Creative Director:
Russell Dodson
Creative Director:
Antony Kalathara
Associate Creative Director:
Jason Wolske
Associate Creative Director:
Danny Alvarez
Art Director:
Curtis Caja
Copywriter:
Ian Holmes
Design Director:
Carlos Lange
Head of Global Production:
Veronica Beach
Producer:
Carlos Torres
Associate Producer:
Marina Rodrigues
Strategy Director:
Jon Carlaw

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