Burger King Takes Its 'Flame-Grilled' Cred to Extremes With Ads Featuring Real-Life Restaurant Fires

Campaign Points Out Chain Has More Infernos Than Its Rivals

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Editor's Pick

Burger King has chosen a risky way to ram home the importance of its flame-grill cooking method: its new ads feature photographs of real-life restaurant fires at the chain.

The ads, by David's Miami office, point out since 1954, more BK restaurants have burned down than those of any other fast-food chain. (Take that, McDonald's.)

Restaurants in flames in Italy, Oregon and Pennsylvania all appear in the print campaign; we're assured no one was harmed.

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Feb 27, 2017
David Miami
Chief Creative Officer/Founder:
Anselmo Ramos
Burger King
Creative Director:
Russell Dodson
Creative Director:
Antony Kalathara
Associate Creative Director:
Jason Wolske
Associate Creative Director:
Danny Alvarez
Art Director:
Curtis Caja
Ian Holmes
Design Director:
Carlos Lange
Head of Global Production:
Veronica Beach
Carlos Torres
Associate Producer:
Marina Rodrigues
Strategy Director:
Jon Carlaw
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