Creativity

Burger King's Subservient Chicken is Subservient No More

David Chronicles the Rise and Fall of the Fowl

Published on Apr 30, 2014

Editor's Pick

Burger King and David have debuted a new, documentary style film that chronicles the rise and fall of the chain's famous fowl -- the subservient chicken, in the latest release from the advertiser's new integrated campaign. (The brand announced that it was bringing back the chicken via online and print executions through Code & Theory and Horizon Media earlier this week.)

The new film, directed by Hungry Man's Bryan Buckley, takes the form of a show chronicling what happens to Internet celebs. It shows the chicken suffering the humiliation of being a has-been star after his 15 minutes of fame are up. But after some serious, Rocky-style training with a part-time life coach and plumber, he's back -- with a new name, Chicken Big King, which also happens to be the name of the new BK sandwich he's promoting.

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About

Credits

Date
Apr 30, 2014
Agency:
David
CCO/Founder:
Anselmo Ramos
Client:
Burger King
Art Director:
Tony Kalathara
Copywriter:
Russell Dodson
Head of Global Production:
Veronica Beach
Senior Producer:
Mariane Goebel
Assistant Producer:
Catia Nucci
Business Manager:
Libby Fine
Managing Director:
Paulo Fogaca
Production Company:
Hungry Man
Director:
Bryan Buckley
Exec Producer:
Mino Jarjoura
Line Producer:
Cory Berg
Director of Photography:
Scott Henriksen
Production Designer:
David Skinner
Wardrobe:
Michelle Martini
Editorial Company:
Cut + Run
Exec Producer:
Carr Schilling
Senior Producer:
Amburr Farls
Managing Director:
Michelle Eskin
Editor:
Jay Nelson
Editor:
Isaac Chen
Assistant Editor:
Dusten Zimmerman
Online:
The Mill
Senior Exec Producer:
Sue Troyan
Exec Producer:
Enca Kaul
Exec Telecine Producer:
LaRue Anderson
Telecine Producer:
Natalie Westerfield
Producer:
Kiana Bicoy
Production Coordinator:
Jillian Lynes
Exec Creative Director/VFX Supervisor:
Phil Crowe
Colorist:
Shane Reed
Lead 2D Artist/VFX Supervisor:
Robin McGloin
2D Artist:
Adam Lambert
2D Artist:
Chris Payne
2D Artist:
Jale Parsons
2D Artist:
Scott Johnson
2D Artist:
Scott Wilson
2D Artist:
Ashley Forbito
2D Artist:
Brett Lopinsky
Music:
Beacon Street Studios
Producer:
Adrea Lavezzoli
Mix House:
Beacon Street Studios
Mixer:
Mike Franklin
Mix Assistant:
Dewey Thomas
Mix Producer:
Kate Vadnais

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