Burger King's Subservient Chicken is Subservient No More

David Chronicles the Rise and Fall of the Fowl

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Burger King and David have debuted a new, documentary style film that chronicles the rise and fall of the chain's famous fowl -- the subservient chicken, in the latest release from the advertiser's new integrated campaign. (The brand announced that it was bringing back the chicken via online and print executions through Code & Theory and Horizon Media earlier this week.)

The new film, directed by Hungry Man's Bryan Buckley, takes the form of a show chronicling what happens to Internet celebs. It shows the chicken suffering the humiliation of being a has-been star after his 15 minutes of fame are up. But after some serious, Rocky-style training with a part-time life coach and plumber, he's back -- with a new name, Chicken Big King, which also happens to be the name of the new BK sandwich he's promoting.

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Apr 30, 2014
Anselmo Ramos
Burger King
Art Director:
Tony Kalathara
Russell Dodson
Head of Global Production:
Veronica Beach
Senior Producer:
Mariane Goebel
Assistant Producer:
Catia Nucci
Business Manager:
Libby Fine
Managing Director:
Paulo Fogaca
Production Company:
Hungry Man
Bryan Buckley
Exec Producer:
Mino Jarjoura
Line Producer:
Cory Berg
Director of Photography:
Scott Henriksen
Production Designer:
David Skinner
Michelle Martini
Editorial Company:
Cut + Run
Exec Producer:
Carr Schilling
Senior Producer:
Amburr Farls
Managing Director:
Michelle Eskin
Jay Nelson
Isaac Chen
Assistant Editor:
Dusten Zimmerman
The Mill
Senior Exec Producer:
Sue Troyan
Exec Producer:
Enca Kaul
Exec Telecine Producer:
LaRue Anderson
Telecine Producer:
Natalie Westerfield
Kiana Bicoy
Production Coordinator:
Jillian Lynes
Exec Creative Director/VFX Supervisor:
Phil Crowe
Shane Reed
Lead 2D Artist/VFX Supervisor:
Robin McGloin
2D Artist:
Adam Lambert
2D Artist:
Chris Payne
2D Artist:
Jale Parsons
2D Artist:
Scott Johnson
2D Artist:
Scott Wilson
2D Artist:
Ashley Forbito
2D Artist:
Brett Lopinsky
Beacon Street Studios
Adrea Lavezzoli
Mix House:
Beacon Street Studios
Mike Franklin
Mix Assistant:
Dewey Thomas
Mix Producer:
Kate Vadnais

See more credits

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