Burger King Brings a Flame-Grilled Twist to the Ugly Christmas Sweater

Slip Your Mobile Phone into Its Front Pocket and See What Happens

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Burger King is all about its patties being flame-grilled -- an idea that, with some agency ingenuity, has found its way onto an ugly Christmas sweater.

Burger King France and Paris-based agency Buzzman teamed with a French hipster apparel portal, Rad.co, and emblazoned a tacky holiday sweater with a fireplace motif. You're supposed to fire up your smartphone with a video of flames, and when you slip it into a pocket on your belly, it looks like there's a holiday fire roaring away in a fireplace.

The sweater also bears the words "flame grilled" and a hamburger pattern, as well as the obligatory pine trees and snowflake motifs. It costs 29.90 euros, or about $32.

Kitschy-sweater afficionados may recall another holiday campaign from back in 2013. That year Coca-Cola and Droga5 launched the "Coke Zero Sweater Generator," allowing people to create a customized holiday jumper online. The 100 sweaters with the most votes were handcrafted and sent to their creators.

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About

Credits
Date
Dec 07, 2016
Agency:
Buzzman Paris
Client:
Burger King
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