Burger King Fires Back at McDonald's After Road Sign Stunt

Burger Wars Are Heating Up in France

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Editor's Pick

The burger wars are hotting up again in France. We guessed it was only a matter of time before Burger King fired back after McDonald's last week erected a cheeky road sign advertising that it was 258km to the next Burger King drive-thru.

The fast food chain's agency Buzzman quickly put together this little film, in which a couple notice the sign and indeed drive to the nearby McDrive. But, there's a twist -- they're only stopping there for a coffee. Because it's a long drive to their nearest Whopper, 258km further on.

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About

Credits
Date
Feb 29, 2016
Agency:
Buzzman
Client:
Burger King (France)
Marketing Project Manager:
Bérénice Charles
Marketing Project Manager:
Carole Rousseau
President and Creative Director:
Georges Mohammed-Chérif
Vice President:
Thomas Granger
Associate Director:
Julien Levilain
Copywriter:
Benjamin Dessagne
Artistic Director Assistant:
Pierre-Olivier Dezeque
Account Manager:
Pierre Guengant
Account Manager:
Loïc Coelho
Account Manager:
Clémence Gateau
Social Media Manager:
Julien Scaglione
Social Media Manager:
Loris Bernardini
Social Media Manager:
Marie Le Scao
Communication and P.R. Manager:
Amélie Juillet
Communication and P.R. Manager:
Clara Bascoul-Gauthier
TV Production:
Vanessa Barbel
TV Production:
Margaux Despointes
TV Production:
Benoit Crouet
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