Burger King Fires Back at McDonald's After Road Sign Stunt

Burger Wars Are Heating Up in France

Published on

Editor's Pick

The burger wars are hotting up again in France. We guessed it was only a matter of time before Burger King fired back after McDonald's last week erected a cheeky road sign advertising that it was 258km to the next Burger King drive-thru.

The fast food chain's agency Buzzman quickly put together this little film, in which a couple notice the sign and indeed drive to the nearby McDrive. But, there's a twist -- they're only stopping there for a coffee. Because it's a long drive to their nearest Whopper, 258km further on.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Feb 29, 2016
Burger King (France)
Marketing Project Manager:
Bérénice Charles
Marketing Project Manager:
Carole Rousseau
President and Creative Director:
Georges Mohammed-Chérif
Vice President:
Thomas Granger
Associate Director:
Julien Levilain
Benjamin Dessagne
Artistic Director Assistant:
Pierre-Olivier Dezeque
Account Manager:
Pierre Guengant
Account Manager:
Loïc Coelho
Account Manager:
Clémence Gateau
Social Media Manager:
Julien Scaglione
Social Media Manager:
Loris Bernardini
Social Media Manager:
Marie Le Scao
Communication and P.R. Manager:
Amélie Juillet
Communication and P.R. Manager:
Clara Bascoul-Gauthier
TV Production:
Vanessa Barbel
TV Production:
Margaux Despointes
TV Production:
Benoit Crouet
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age