Burger King: Hot Sauce Billboard

Hot sauce for grabs!

Published on Apr 11, 2012

Editor's Pick

Y&R Istanbul came up with a hot way to promote Burger King's new hot sauce -- using 2,548 packets of the fiery blend to create the image of a man who has evidently had too much. Looks like both open and closed packets were used, so anybody can try some of the sauce. Product demo and nice outdoor ad in one -- we like. Check out more pictures of the billboard on the right.

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Apr 11, 2012
Y&R Istanbul
Chief Creative Officer:
Ozan Varisli
Burger King
Art Director:
Aren Selvioglu
Cumhur Gucer

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