Creativity

Burger King France Goes 'Back to the Future' With the 'Hovertray'

Buzzman Paris Refashions Michael J Fox's Hoverboard for Fast Food Giant

By Emma Hall. Published on Oct 21, 2015

Editor's Pick

Buzzman Paris is taking Burger King back to the future with a spot featuring the hovertray, the fast food giant's take on the fictional hoverboard made famous in the movie "Back to the Future 2."

Directed by Romain Quirot, this spot, as well as the 1989 film, both take place on today's date, Oct. 21, 2015.

The opening scene shows two friends at a Burger King restaurant. One complains that they are never going to find seats. "Seats?" asks the other. "Where we're going, we don't need seats." A voiceover introduces us to the Burger King hovertray, "the first tray that defies the laws of gravity. It's the future. With the hovertray, you'll never have to carry your tray again." We then see a customer walking along, texting and drinking, while his hovertray glides smoothly alongside him.

The voiceover adds, "Plus you can enjoy your meal even if you can't find a seat," before a customer points out, "But if you already have a seat it's pointless."

"Totally," the voiceover concedes, "But it's cool."

We then see a "Back to the Future"-style DeLorean car, parked at a drive-thru window. A hand reaches out to collect a meal on a hovertray before the car disappears into the distance. "Some fans will even return from afar to enjoy it," the voiceover concludes.

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About

Credits

Date
Oct 21, 2015
Client:
Burger King

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