Creativity

Burger King: Huckin Chicken

The Buckin' Chicken makes way for the Huckin' Chicken, the latest incarnation of Crispin, Porter + Bogusky's fowl fetish—this one with a penchant for extreme sports. In the latest online campaign for Burger King, the

Published on Jun 12, 2006

Editor's Pick

The Buckin' Chicken makes way for the Huckin' Chicken, the latest incarnation of Crispin, Porter + Bogusky's fowl fetish—this one with a penchant for extreme sports. In the latest online campaign for Burger King, the Huckin' Chicken performs a series of increasingly daring motorbike stunts that get more death-defying as more and more visitors swarm to the website. Each new level reached on the Sick-Air-Meter unlocks another video featuring a sick new trick—like the "tailwhip" or "no hands aerial"—with the ultimate goal being one million site visits. Once that plateau is reached, the Huckin' Chicken will lay his beak on the line for a new extreme world record.

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About

Credits

Date
Jun 12, 2006
Interactive Technical Director:
Scott Prindle
Integrated Producer:
Darren Himebrook
Senior Integrated Producer:
Chris Kyriakos
Executive Integrated Producer:
Winston Binch
Copywriter:
Jim Houck
Art Director:
Dave Swartz
Art Director:
John Antoniello
Interactive Creative Director:
Jeff Benjamin
Creative Director:
Rob Reilly
Executive Creative Director:
Andrew Keller
Chief Creative Officer:
Alex Bogusky
Client:
Burger King
Agency:
Crispin Porter + Bogusky

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