Creativity

Burger King Creates a Meal Box Specially for Seniors in Brazil

Deal for the Over 70s Encourages Them to Visit With a Friend

By Alexandra Jardine. Published on Feb 08, 2017

Editor's Pick

Fast food restaurants are known for their special meal boxes for kids, but this time, Burger King has created one for people at the other end of the age scale.

In Brazil, the company has created the limited edition "King Senior" meal box for over 70s. It consists of two Whopper sandwich combos for the price of one, the idea beig that whoever accompanies the senior person to the restaurant can eat for free. (An online video promoting the deal, seen here, sees older people going on dinner dates to branches of Burger King with their children and grandchildren, and enjoying each other's company.)

The project was cooked up by agency David, as part of a partnership with an NGO called Projeto Velho Amigo (Project Old Friend) whose aim is to promote more inclusion for older people in society. Part of the profits from King Senior sales will go to the NGO Projeto Velho Amigo.

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About

Credits

Date
Feb 08, 2017
Agency:
David The Agency
Client:
Burger King

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