Creativity

Burger King Is Giving Free Whoppers for Life to Anyone Named 'Grill' in Argentina

Those With Last Name 'Parrilla' Finally Get a Lucky Break

By Alexandra Jardine. Published on May 04, 2017

Editor's Pick

It must be kind of irritating to have the last name "Grill." But plenty of people in Argentina have the name "Parrilla," which translates as the same, and Burger King's latest campaign promoting its flame-grilled burgers is to empathize with these poor folks who have to listen to jokes about meat and BBQs all the time.

The "Las Parillas" campaign, by agency David, features various people named Parrilla complaining about their name, and all the things they have put up with. (The agency put out the call via social media and gathered 300 of them together for a party in order to find the best tales). Then, Burger King gave each of them a letter offering them free Whoppers for life.

The offer really is open to all named Parrilla living in Argentina (of which David estimates there are around 12,000) -- they just need to turn up at a branch with their ID and register.

Might it even be worth changing your name to "Parrilla" now?

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About

Credits

Date
May 04, 2017
Agency:
David Buenos Aires
Client:
Burger King
VP Executive Creative Director:
Joaquin Cubria
VP Executive Creative Director:
Ignacio Ferioli
Creative Director:
Federico Plaza Montero
Creative Director:
Nicolas Zarlenga
Creative Team:
Andre Soares
Creative Team:
Joao Oliveira
Creative Team:
Nicolas Deferrari
Creative Team:
Juan Gutierrez
Head of Production:
Brenda Morrison Fell
Senior Producer:
Florencia Albizzati
General Account Director:
Emanuel Abeijon
Account Director:
Lucila Mengide
Account Executive:
Belén Rodríguez
Production Company:
Argentinacine
Director:
Rafael Lopez Saubidet
Executive Producer:
Laura Passalacqua
Executive Producer:
Nano Tidone
Producer:
German Escande
Director of Photography:
Julian Ledesma
Editor:
Leandro Aste
Post Production:
Aldo Ferrari
Color Grading:
Pentimento
Sound:
Elefante Resonante

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