Burger King Puts Fate of Chicken Fries at Hands of a Chicken

Groundhog Day-Like Stunt Relies on Fowl to Determine Where Item Will Be Sold

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Like Burger King Chicken Fries? Well, whether you're able to partake in them at your local BK outlet will depend on the whims of -- a chicken. The fast-feeder, along with Miami-based agency David, have launched a chicken-themed stunt that will send a fowl named Gloria on a cross-country tour. At each stop (the first is in New York), she will make a decision, Groundhog-like style, as to whether or not that a particular BK restaurant will be serving Burger King Chicken Fries on its menu.

Fans can follow the "Random Gloria Tour at #RandomGloria, #ChickenFries and on www.chickenfries.com.

The Gloria stunt continues BK's long history of chicken-driven moves, including, most notably the Subservient Chicken and even a full-blown cock fight.

Read more about the effort on Adage.com.

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About

Credits
Date
Mar 13, 2015
Agency:
David
Client:
Burger King
Founder and Chief Creative Officer, VP:
Anselmo Ramos
Production Company:
Bandito Brothers
Director:
Jacob Rosenberg
EP/Managing Director:
Suzanne Hargrove
Head Of Production:
Earl McDaniel
Line Producer:
Ari Palitz
Associate Creative Director:
Jason Wolske
Associate Creative Director:
Danny Alvarez
Head of Global Production:
Veronica Beach
Executive Producer:
Mariane Goebel
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