The King and Chester Cheetah Want You to Stuff Your Face With Jumbo Cheetos Oozing With Mac N' Cheese

Fast Feeder Brings Back Its 'Innovation' in 'Handheld' Eating

Published on

Editor's Pick

Once again in time to ruin your swimsuit diet, Burger King and Cheetos are bringing back their innovation in "handheld" eating, Mac N' Cheetos. The lil' bites look something like jumbo Cheetos, but when you bite into them, mac n' cheese oozes out.

To mark their return, David Miami has created this throwback-style music video, starring BK's The King and Cheetos' Chester Cheetah as OG's grooving to a cheesy-fresh take on Mark Morrison's 1996 R&B tune, "Return of the Mac." The song here has been tweaked into "Return of the Man n' Cheetos" and the clip features The King and Chester's heads are pasted into to what appears to be the original video's footage. And of course, the product itself has a prominent role, its blindingly bright orange packaging a vivid contrast to its darker, slightly degraded surroundings.

Mac N' Cheetos made their debut in June of last year, with a "mind-blowing" unboxing video starring Chester Cheetah.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 18, 2017
Agency:
David Miami
Agency Producer:
Marina Rodrigues
Client:
Burger King
Creative:
Jason Wolske
Creative:
Danny Alvarez
Post:
Cosmo Street
Editor:
Zack Winick
Assistant Editor:
Antoine Combelles
Producer:
Chelsea Spensley
Mix:
Beacon Street
Mix:
Rommel Molina
Online:
Brickyard VFX
VFX:
Brickyard VFX
Lead 2D:
Mandy Sorenson
2D:
Patrick Poulatain
2D:
George Fitz
CG:
David Blumenfeld
Executive Producer:
Diana Young
Producer:
Britney Frandsen
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age