Snapchat Spectacles Find BK's the King at a Drive-Thru in First U.S. Ad Shot on Device

Burger King Jumps Onto Another Emerging Tech

By Ann-Christine Diaz. Published on Sep 20, 2017

Editor's Pick

Burger King, a marketer known for experimenting with the latest tech innovations, has debuted the first U.S. ads to be shot on Snapchat Spectacles.

The first spot dropped on Monday, which also happened to be National Cheeseburger Day. In the immersive, omni-degree POV that Spectacles provide, it depicts what it's like to drive up to a BK window and get served by the King. Others in the campaign recreatae the experience of digging into a burger while hanging with his Highness.

Across the pond, retailer Sainsbury's was the first U.K. advertiser to leverage Spectacles, for the brand's "Living Well" campaign.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 20, 2017
Burger King

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.