You Too Can Be a Simpsons Character With 'Simpsonize Me'

Integrated Marketing Juggernaut on Fox Film Shows More Muscle With Avatar Maker

Published on

Editor's Pick

With The Simpsons Movie premiere just days away, the integrated marketing juggernaut surrounding the Fox film shows little signs of sluggishness. With brands like 7-Eleven and Vans already immersed in Simpsons mania, Burger King is now getting in on the action with its own variation of the Simpsons avatar generator found on the film's official site.

The "Simpsonize Me" tool, which essentially looks like a toaster with antennas, lets users upload hi-res, color-only shots of their mugs, then enter gender, age and other characteristics to render their own Springfield-styled visage.

The site isn't bereft of BK branding, though, as a "Simpsonized" King stands proudly in the "Eat Drink" section, which includes choice menu items and animated links to BK's site. But it is the avatar tool that takes center stage, accompanied by movie trailers, TV ads and a redirect back to "Virtual Springfield."

View more of the 2008 Creativity Award winners.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 18, 2007
Agency:
Crispin Porter + Bogusky
Chief Creative Officer:
Alex Bogusky
Agency:
Equity Marketing
Co-CEO:
Jon Banks (Equity Marketing)
Client:
Burger King
Co-CEO:
Kim Thomsen (Equity Marketing)
Creative Director:
Mikko Meronen (Equity Marketing)
Creative Director:
Rob Reilly
Creative Director:
Bill Wright
Creative Director:
David Wagner (Equity Marketing)
Interactive Creative Director:
Jeff Benjamin
Senior Art Director:
Nancy Kadowaki (Equity Marketing
Art Director:
Neil Heymann
Designer:
Daisy Chavoshi
Flash Designer:
Ken Slater
Director of Integrated Production:
David Rolfe
Executive Integrated Producer:
Winston Binch
Integrated Producer (Interactive):
Myke Gerstein
Interactive Technical Director:
Scott Prindle
Interaction Director:
Matt Walsh
Technical Producer:
Rick Valdez
Senior Design Technologist:
Mat Ranauro
Senior Interactive Designer:
Julia Hoffmann
Design Technologist:
John Gerweck
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age