Creativity

Burger King stages a silly debate to debut its latest offering, the Sourdough King

Ad from MullenLowe Boston raises philosophical food question

By Ann-Christine Diaz. Published on Mar 28, 2018

Editor's Pick

Today, Burger King has debuted its latest offering, the Sourdough King--which, depending on how you define your food, is a hamburger, or a sandwich.

The Sourdough King consists of two patties, bacon and cheese between two pieces of sourdough bread. The latter's round shape suggest they make up a hamburger bun, but, their toasted flat sides suggest they are, well just toast. Such forms the basis of a ridiculous debate the Burger King has staged in this film promoting the new menu item, in which consumers are asked to determine whether the offering is a burger or sandwich. Or course, all of this is the perfect setup for Burger King to encourage viewers to "decide for yourself" and try the new burgwich today.

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About

Credits

Date
Mar 28, 2018
Chief Creative Officer:
Mark Wenneker
Client:
Burger King
Agency:
MullenLowe Boston
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
David Weist
SVP, Creative Director:
Jon Ruby
SVP, Creative Director:
Enrique Camacho
Senior Copywriter:
Evan Maranca
Senior Art Director:
Pier Madonia
Account Director:
Mike Cassell
Account Supervisor:
Alison Whisenant
Account Executive:
Caroline Bailey
Senior Producer:
Vera Everson
Assistant Producer:
Jennifer Dwyer
Senior Business Affairs Manager:
Amy Keddy
Project Manager:
Kelly Benson
Production:
Greenpoint Pictures
Director:
Billy Rainey
Edit House:
PS 260
Lead Editor:
JJ Lask

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