Burger King Asks, 'Which Senses Would You Give For A Burger?'

Scandinavian Spot Shows Burger Eater's Abilities Disappearing, One by One

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Which of your five senses would you give up before parting with your ability to taste a burger, asks this Scandinavian spot for Burger King, introducing the new slogan "taste is King," created out of Norwegian agency Try, Oslo. Sight, hearing and touch are the choices made by our grungy hero, who is confronted by a malevolent, tracksuited genie as he walks along a beach. And thanks to the clever way the spot's executed, the viewer gets to experience the losses firsthand too.

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About

Credits
Date
Sep 09, 2013
Agency:
Try/Apt Oslo
Client:
Burger King
Creative:
Stian Johansen
Creative:
Janne Brenda Lyso
Production Company:
Standart
Director:
Stylewar
EP/Producer:
Pal Asberg
Account Director:
Monika Augustsson
Account Manager:
Kristin Berge Jahr
Marketing Director Burger King Nordic:
Sven Hars
Marketing Manager:
Heidi Moss
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