Creativity

Pick of the Day: Burger King's The King to Shave His Facial Hair for the First Time in Honor of Movember

BK's Mascot Gets in on the Hairy Action

By Jessica Wohl. Published on Nov 03, 2017

Editor's Pick

It's Nov. 1, which means some men are starting to grow those Movember mustaches to raise awareness of prostate cancer, testicular cancer and other men's health issues.

Now, a mascot is getting in on the cause. Burger King's The King "shaved" his 'stache to grow what the burger chain is calling a "kingstache." A video shared by the brand has some very Gillette-driven messaging as well, including a razor close-up and a voiceover that says "the best a king can get."

According to Burger King this is the first time the king has shaved his facial hair, and he'll have a profile on movember.com tracking the progress. Code and Theory is the main agency on this latest BK effort.

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About

Credits

Date
Nov 03, 2017
Agency:
Code and Theory
Client:
Burger King
Creative Director:
Gino Carolini
Associate Creative Director:
Mike Latshaw
Senior Art Director:
Jeremy Stein
Art Director:
Daniel Nosonowitz
Senior Copywriter:
Conor Champley
Visual Designer:
Riley Walker
Associate Director, Creative Strategy:
Kelly Meyers
Senior Social Strategist:
Jessie Jo Blalock
Community Manager:
Hallie Martin
Group Account Director:
Jill Bernstein
Senior Content Producer:
Blake Jones
Executive Producer:
Lyndsay Elkins
Production Company:
Yacht Club Films
Director:
Michael Lukk Litwak
Executive Producer:
Joe DePasquale
Producer:
Joe DePasquale
Director of Photography:
Matt Morgan
Editor:
Matt Morgan
Re-Recording Mixer:
Bobb Barito
Sound Designer:
Bobb Barito
Original Music:
Dom Fera
Production Designer:
Lauren Fitzsimmons
Color:
Irving Harvey
Legacy Technician:
Jim Lionel Charmatz

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