Creativity

A Whopper Hits Death Row in This Edgy Burger King Spot

Brand Pulls Another Daring Move--With an Unexpected Twist

By Alexandra Jardine. Published on Jan 11, 2018

Editor's Pick

There are plenty who would say Death Row is no laughing matter. But Burger King dares to go there in a new spot out of Buzzman, Paris that illustrates the lengths people will go to for a Whopper.

The ad is set in a prison as we see a covered dish with a prisoner's final meal wheeled down a corridor of cells to where guards are assembling an electric chair. The prisoner, looking suitably like a hardened criminal, opens the lid to reveal a Whopper and fries. One of the guards looks longingly at the meal.

Next, we see the guard locking the cell and walking out of the prison, captured on CCTV in his uniform and cap, while the prisoner is apparently relishing his burger. But the final scenes reveal the prisoner driving away laughing, while the guard chows down on the Whopper.

Directed by Ivan Grbovic at Wanda, the ad is airing online and on French TV from Jan. 16.

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About

Credits

Date
Jan 11, 2018
Agency:
Buzzman Paris
Client:
Burger King
Marketing Director:
Béatrice Roux
Marketing Project Manager:
Marine Dupas
President:
Georges Mohammed-Chérif
Executive Creative Director:
Georges Mohammed-Chérif
Vice President:
Thomas Granger
Managing Director:
Julien Levilain
Creative Director:
Jean-Christophe Royer
Creative Director:
Tristan Daltroff
Creative Director:
Louis Audard
Artistic Director:
Louis Audard
Copywriter:
Tristan Daltroff
Assistant Artistic Director:
Edouard Jacquelin
Account Director:
Pierre Guengant
Account Manager:
Loïc Coelho
Account Executive:
Clémence Gateau
Account Executive Assistant:
Antoine Boizeau
Strategic Planning:
Clément Scherrer
Head of Social Media:
Julien Scaglione
Social Media Manager:
Marie Le Scao
Social Media Manager:
Elise Lassimoulie
Head of PR & Communication:
Amélie Juillet
PR & Communication Assistant:
Suzanne Langlais
PR & Communication Assistant:
Victoire Fouquet-Lapar
Rights Management:
Dee Perryman
Head of TV Production:
Vanessa Barbel
TV Production / Event:
Benoit Crouet
Production:
Wanda
Sound Production:
Schmooze
Music Supervisor:
Circonflex
Director:
Ivan Grbovic
Producer:
Claude Fayolle
Post Producer:
Olivier Glandais

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