Creativity

Burger King: The Whopperettes

Burger King's back in the Super Bowl after an 11-year absence, and Crispin Porter + Bogusky has cooked up one whopper of an integrated campaign to celebrate the triumphant return. The curtain rises shortly after Sunday's opening kicko

Published on Feb 01, 2006

Editor's Pick

Burger King's back in the Super Bowl after an 11-year absence, and Crispin Porter + Bogusky has cooked up one whopper of an integrated campaign to celebrate the triumphant return. The curtain rises shortly after Sunday's opening kickoff with a 60-second spot that introduces the Whopperettes, a troupe of 92 dancing ladies—including Brooke Burke, the new tabloid squeeze of BK's kingly mascot—dressed as Whopper toppings who perform in the most lavishly ambitious musical number ever devised for a fast food ad. "The Whopperettes embody the tagline, 'Have It Your Way,'" explains CP+B vice president and senior copywriter Bob Cianfrone. "They want nothing more than to give you a Whopper your way. It falls right out of the brand platform!"

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 01, 2006
Development Partner:
EVB EVB
Client:
Burger King
Chief Creative Officer:
Alex Bogusky
Executive Creative Director:
Andrew Keller
Creative Director:
Rob Reilly
Interactive Creative Director:
Jeff Benjamin
Art Director:
John Parker
Copywriter:
Evan Fry
Copywriter:
Bob Cianfrone
Programmer:
Lucas Shuman
Programmer:
John Mastri
Designer:
Chean Wei Law
Designer:
Thomas Rodgers
Director of Integrated Production:
Rupert Samuel
Executive Integrated Producer:
Matt Bonin
Executive Interactive Producer:
Winston Binch
Senior Integrated Producer:
Paul Sutton
Integrated Producer:
Darren Himebrook
Illustrator:
Angus Strathie
Agency:
Crispin Porter + Bogusky

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.