Snoop Dogg Teaches Burger King Employees How To Cook A Hot Dog

Rapper and TV Personality Charo Star in the Fast Food Chain Training Videos

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It starts out as a seemingly normal (and boring) fast food training video: a voice-over greets the viewer and introduces a new menu item. But cue a record scratch and here comes Snoop Dogg, ready to teach Burger King employees how to prepare the chain's new dish: grilled hot dogs. (Snoop Dogg on hot dogs, get it?)

The video is part of the overall launch of Burger King's new product, but according to Steve Baer, managing partner of Code and Theory, it's meant to be as entertaining as it is functional, like Virgin Atlantic's flight safety musical, for example. A second video, featuring Charo speaking Spanish, was also released. Both celebrities bring humor and quirkiness to what would be an otherwise very dry instructional video that usually features Burger King executives.

"It was an untraditional approach, but employees are one of a brand's most valuable assets, and they are there in front of you," Mr. Baer said. When Code and Theory presented the idea to CMO Eric Hirschhorn, Mr. Baer said, the executive jumped right in. The launch campaign includes TV spots, but we bet that these training videos might end up stealing the show.

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Feb 11, 2016
Code and Theory
Burger King
Brandon Ralph
Dan Gardner
Managing Partner:
Steve Baer
Partner/Director of Client Services:
Dotty Giordano
Brad Dixon
Adam Lock
Senior AD:
Kate Bergquist
Senior AD:
Jeremy Stein
Senior CW:
Mike Latshaw
Conor Champley
Visual Designer:
Daniel Nosonowitz
Jr. Visual Designer:
Riley Walker
Senior Creative Strategist:
Kelly Meyers
Senior Community Manager:
Carlos Matias
Junior Community Manager:
Hallie Martin
Associate Director of Analytics:
Nick Macri
Digital Analyst:
Jon Leavitt
Senior Account Director:
Jill Bernstein
Executive Content Producer:
Jill Silberstein
Remya Rajagopalan
Production Company:
Gifted Youth
Evan Silver
Julian Whatley
Managing Partner/EP:
Dal Wolf
Head of Production:
Anthony Ficalora
Ryan Ennis
Editorial Company:
Union Editorial
Paul Plew
Lauren Hafner Addison
Ryan Stacom
Caryn Maclean
Flame Artist:
Kirk Balden
Transfer Artist:
Stephen Picano
Dynamite Laserbeam
Christophe Eagleston
Tyler Hayden
Sound Lounge
Sound Engineer:
Glen Landrum

See more credits

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