Creativity

50 Shades of Whopper: Burger King Creates an Adults-Only Valentine's Meal Box

The 18 and Overs Now Get a Prize Too

By Alexandra Jardine. Published on Feb 13, 2017

Editor's Pick

It seems the fast food meal box is taking on a life of its own.

No longer are these only available for kids: last week, we reported on Burger King in Brazil launching a meal box specially for seniors, and now, the chain's Israeli arm and agency Leo Burnett Israel have created an "adult" meal box for Valentine's Day.

Only available to those over 18 after 6PM on Valentine's Day, the meal box will contain two Whoppers, two packs of fries and two beers, and most importantly, a "romantic adult toy." Judging by the promotional video, this won't be as innocent as a heart-shaped key ring.

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About

Credits

Date
Feb 13, 2017
Agency:
Leo Burnett Israel
Client:
Burger King

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