Creativity

Burger King: Whopper Face

"Have it Your Way" reaches a whole new level in this Brazilian BK stunt.

Published on Mar 17, 2010

Editor's Pick

Ogilvy Brazil took the Burger King "Have it Your Way" tagline to new heights and presented diners with a "customized" surprise when they ordered a Whopper.

A secret camera at a BK restaurants took customers' pictures. Their photos were then printed instantly onto the wrappers of their freshly made burgers, giving a super personal meaning to "having it their way."

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About

Credits

Date
Mar 17, 2010
Agency:
Ogilvy Brazil
Chief Creative Director:
Anselmo Ramos
Client:
Burger King
Executive Creative Director:
Michel Lent
Creative Director:
Angela Bassichetti
Copywriter:
Eduardo Marques
Art Director:
Douglas Kozonoe
Head of Art:
Denis Kakazu
Motion Design:
Rubens Angelo
Production:
Bossa Nova Films
Director:
Giuliano Saade
Audio:
Bamba Music

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