Burger King Gets French Customers to Mock Those Who Don't Have a BK Nearby
Pictures From Restaurant Photo Booths Are Sent to Billboards in Latest Buzzman Stunt
By Alexandra Jardine.Published on Nov 03, 2015
Burger King's return to France has been helped along by some great social work, including Whopper Move Out, a stunt that helped people move house to be near a BK restaurant. Now the same Paris agency, Buzzman, has created a social campaign that encourages those who do live near a Burger King to mock those who live in cities that don't have one yet. For one month, customers will be able to use photo booths at restaurants to take a picture of themselves munching on a Whopper and it will then be beamed directly to digital billboards in areas that have yet to open a restaurant.