Burger King: Whopper Sacrifice

CP+B continues its Whopper infiltration for Burger King with a Facebook app that lets members sacrifice ten of their friends for a free taste of the burger.

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Visitors with Facebook accounts can install the app, choose ten people from their list then remove them with the software to prove how they prefer the Whopper over them. So far, over 55,000 people have been de-friended and each will have been notified once you lower the guillotine.

UPDATE: The campaign ended almost 234,000 Facebook friendships before the social networking site clipped its wings; hear the whole story from Winston Binch, CP+B's integrated head of interactive production, June 3rd at CaT: Creativity and Technology.
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About

Credits
Date
May 18, 2009
Agency:
Crispin Porter + Bogusky
Executive Creative Director:
Andrew Keller
Executive Creative Director:
Rob Reilly
Client:
Burger King
Interactive Executive Creative Director:
Jeff Benjamin
Creative Director:
Bill Wright
Creative Director:
James Dawson-Hollis
Associate Creative Director:
Nuno Ferreira
Associate Creative Director:
Neil Heymann
Interactive Designer:
Pelun Chen
Interactive Designer:
John Whitmore
Copywriter:
Joel Kaplan
Programmer:
Jimmy Pino
Programmer:
Robert Christ
Art Director:
Saman Rahmanian
Flash Designer:
Andrew Kennedy
Integrated Head of Interactive Production:
Winston Binch
Executive Integrated Producer:
Robert Valdes
Integrated Producer:
Rob Allen
Development Partner:
Refresh Partners/Ascent Marketing Partner
Technical Director:
Scott Prindle
Associate Technical Director:
Mat Ranauro
Interaction Designer:
Matt Walsh
Technical Lead:
Oscar Llarena
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