Burger King: Whopper Sacrifice
CP+B continues its Whopper infiltration for Burger King with a Facebook app that lets members sacrifice ten of their friends for a free taste of the burger.
Visitors with Facebook accounts can install the app, choose ten people from their list then remove them with the software to prove how they prefer the Whopper over them. So far, over 55,000 people have been de-friended and each will have been notified once you lower the guillotine.
UPDATE: The campaign ended almost 234,000 Facebook friendships before the social networking site clipped its wings; hear the whole story from Winston Binch, CP+B's integrated head of interactive production, June 3rd at CaT: Creativity and Technology.
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Full Credits
- Agency:
- Crispin Porter + Bogusky
- Executive Creative Director:
- Andrew Keller
- Executive Creative Director:
- Rob Reilly
- Client:
- Burger King
- Interactive Executive Creative Director:
- Jeff Benjamin
- Creative Director:
- Bill Wright
- Creative Director:
- James Dawson-Hollis
- Associate Creative Director:
- Nuno Ferreira
- Associate Creative Director:
- Neil Heymann
- Interactive Designer:
- Pelun Chen
- Interactive Designer:
- John Whitmore
- Copywriter:
- Joel Kaplan
- Programmer:
- Jimmy Pino
- Programmer:
- Robert Christ
- Art Director:
- Saman Rahmanian
- Flash Designer:
- Andrew Kennedy
- Integrated Head of Interactive Production:
- Winston Binch
- Executive Integrated Producer:
- Robert Valdes
- Integrated Producer:
- Rob Allen
- Development Partner:
- Refresh Partners/Ascent Marketing Partner
- Technical Director:
- Scott Prindle
- Associate Technical Director:
- Mat Ranauro
- Interaction Designer:
- Matt Walsh
- Technical Lead:
- Oscar Llarena
Date
May 18, 2009
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