Creativity

Burger King Introduces 'Whopper Wine,' Aged in Flame-Grilled Barrels

Product Celebrates Restaurant's 40th Anniversary in Spain

By Ann-Christine Diaz. Published on Sep 16, 2015

Editor's Pick

40 years ago, Burger King opened its first Spanish restaurant, so to toast the anniversary, the fast-feeder has introduced a very special accompaniment to its most popular burger: "Whopper Wine."

In a nod to how BK prepares its patties, the wine is aged in barrels made of "flame-grilled" wood. Its flavor is meant to enhance that of the Whopper, with which it is meant to be imbibed.

In order to partake in Whopper Wine, fans must submit their favorite Burger King stories or photos on a contest site. The 40 with the best tales will win a bottle.

The fast-feeder is known for unusual brand tie-in products, such as a body spray featuring a hint of burger.

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About

Credits

Date
Sep 16, 2015
Agency:
La Despensa Madrid
Client:
Burger King
General Creative Director:
Javier Carrasco
General Creative Director:
Miguel Olivares
Creative Director:
Luis Monroy
Copywriter:
Carmen Ibáñez
Copywriter:
Juan Luis Fernández
Art Director:
Willy Roda
Art Director:
Gastón Bruno
Art Direction Studio:
Chamani
Art Direction Studio:
Pacololo Marcos
Art Direction Studio:
Raúl Alguacil
Art Direction Studio:
Pablo Sancho
Strategic Planning Director:
Pedro Aires
Account Manager:
Alfredo González
Account Supervisor:
Tania Martínez
Account Supervisor:
Paloma Adrién
Production Company:
Central Films
Filmmaker:
Santiago Burín

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