Gamers Can Now Order Real Whoppers From Inside the PlayStation Universe

Activation From Lola Mullen Lowe Begins in Spain But Will Roll Out to Other Markets

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Food delivery is so innovative these days. You can get pizza via shoes, tacos through Slack and now burgers via video game.

Burger King Spain has teamed up with Sony PlayStation to deliver grub to gamers -- and they don't even have to take a break from playing. Through the new "Burger Clan" delivery service, those playing PlayStation 4 titles online can now just request their Whoppers and Chicken Fries in-game, in this fun stunt from BK's agency in Spain, Lola Mullen Lowe.

Starting April 28, pro gamers will sneak into some of the most popular games to help online players complete their missions -- but also help keep them fueled in the process. Within the games, they'll also be taking BK orders, which will then come to players' door via Burger King's existing delivery service, which has been available in Spain since 2014.

"'Burger Clan' is a creative disruption in both the home delivery and gaming worlds and it strikes a great balance between useful and fun," said Bianca Shen, Burger King Marketing Director in Spain in a statement. "As a brand we love acting differently but with a strong purpose and relevance; Burger Clan is a great example of this thinking."

This is the first time the brand has ever rolled out such an activation. Burger King intends to bring it to other key markets in the near future.

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About

Credits
Date
Apr 04, 2017
Agency:
LOLA MullenLowe - Madrid- Spain
Client:
Burger King/Sony PlayStation
Category
Industry
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