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Burn: Ride

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Coca Cola Europe and Publicis Mojo are rolling out the first elements of a three-year crowd-focused campaign for energy drink Burn.

Three short, unscripted films, Ride, directed by Garth Davis, Playground directed by Glendyn Ivin and Peepshow directed by Jonathan Hill launch the integrated campaign. The films will be be distributed online and will live on campaign hub, Burn.com.

Davis shot Ride in Mexico City, working with skate community heavyweight Steve Berra (and the riders were literally flaming).

The campaign will also feature community generated and will roll out on Burn.com in 43 European markets starting July 22. Publicis Mojo worked with Exit Films and London's Rumpus Room on the campaign.

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About

Credits
Date
Jul 21, 2010
Agency:
Publicis Mojo Sydney
Chief Creative Officer:
Craig Davis
Client:
Coca-Cola
Executive Creative Director:
Micah Walker
Director:
Garth Davis
Producer:
Karen Sproul
Editor:
Jack Hutchings
Director of Photography:
Grieg Fraser
VFX:
Colin Renshaw
Creative:
Ian Williamson
Creative:
Andrew Ostrom
Creative:
Ruth Bellotti
Creative:
Kirsty Gavin
Production:
Pip Smart
Production:
Corey Esse
Production:
Ali Dunlop
Production:
Lisa Vermaak
Strategy:
Graham Ritchie
Strategy:
Simone Ellis
Strategy:
Will Davie
Production Company:
Exit Films
Music Supervisor:
Karl Richter
Sound Mix:
Jason Murphy
Digital Partner:
The Rumpus Room
Creative Technical Director:
Tomas Roope
Production:
Steve Wyles
Lead Developer:
Kentaro Yamada
Social Media:
Jessica MacCormick
Social Media Strategy:
Jessica MacCormick

See more credits

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