Creativity

Burt's Bees Blends: Find Your Burt/Blender Event (2)

Burt's Earth Day Celebration.

Published on Apr 20, 2010

Editor's Pick

Today in New York's Times Square five Burt-a-likes (folks wearing beards) will be pedaling bike-powered blenders and serving 4000 smoothies made from the ingredients that go into Burt's Bees beauty products, including honey, yogurt, banana, mango, raspberry and pomegranate. The company will also be sponsoring an outdoor yoga class in Central Park and distributing samples of Burt's products, including 2500 zero-waste "Burt Kits," including a "beard-ana," and engineer cap and lip balm.

The campaign is also accompanied by a site that allows visitors to get their Burt on.

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About

Credits

Date
Apr 20, 2010
Agency:
Baldwin& Durham
Client:
Burt's Bees
Digital Production:
Mekanism
Event Production:
Driver

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