Creativity

Explore Burt's Bees Founder's Rural Maine Cabin in Virtual Reality

360 Degree Experience Commemorates Photojournalist Turned Beekeeper Burt Shavitz

By Alexandra Jardine. Published on Apr 21, 2017

Editor's Pick

Burt's Bees has created a virtual reality experience that lets people see the Maine cabin where its co-founder, Burt Shavitz, lived, commemorating the photojournalist-turned-beekeeper's peaceful life and love of nature.

The roughly 300-square-foot converted turkey coop originally had no electricity or running water and reflected Shavitz's ethos that "the old ways are the best ways" and "land is everything." Last December it was relocated from Maine, where it originally stood, to the company's headquarters in Durham, NC, where it stands as an exhibit, and now the VR experience lets others explore it too.

Burt's Bees collaborated with Google, creative agency Baldwin& and digital production company MediaMonks to create an on-site digital viewfinder that enables visitors standing on the cabin's front porch to be immersed in the sights and sounds of the Maine countryside. From this week, visitors to its website will experience a 360-degree tour of the cabin, exploring tagged items and rich content to learn about Shavitz's life and legacy. The experience features immersive video content produced by Jody Shapiro, director of the independent documentary "Burt's Buzz," edited by Stacey Foster and shot by Brian Jackson.

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About

Credits

Date
Apr 21, 2017
Agency:
Baldwin&
Client:
Burt's Bees
Group Manager Global PR:
Gabrielle Laurent
Associate Group Manager Global PR:
Patrice Sherman
Assistant Marketing Manager:
Damien Tamez
Digital and Social Media Associate Manager:
Mitch O'Furey
Creative Agency:
Baldwin
Art Director:
Bob Ranew
Copywriter:
David Baldwin
Account Director:
Katharine Belloir
Project Manager:
Tonya Martin
Producer/Director, 360 Experience Footage:
Jody Shapiro
Director/Editor, 360 Experience Footage:
Stacey Foster
Director/Director of Photography, 360 Experience Footage:
Brian Jackson
Digital Production Company:
MediaMonks
Frontend Developer:
Carlos Fedrico Vergara
VR/Unity Developer:
Mariano Larronde
Digital Designer:
Maria de la Paz Vargas
Digital Project Manager:
Martine Lemans
Animator:
Ben Alcasas
Producer:
Alfredo Rivera
Creative Director:
Alex Danklof
Creative Partner:
The ZOO at Google

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