Creativity

Burt's Bees: Coupon Billboard

Peel for a discount.

Published on Oct 26, 2012

Editor's Pick

Function and form come together beautifully in this innovative billboard for Burt's Bees, to promote its Intense Hydration skin care products.

The billboard, which is made entirely out of discount coupons for Burt's products, shows a woman with dry flaky skin. Passersby can peel off outer layer of the board to reveal the beautiful, mosturized "skin" underneath -- presumably the result of using Burt's products.

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About

Credits

Date
Oct 26, 2012
Agency:
Baldwin&
Client:
Burt's Bees

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