Burt's Bees Celebrates Unique Beauties in Uplifting Campaign

Films for Brand's Lipsticks Stars Albino Model and Deaf Singer

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Burt's Bees has stepped into the territory of the docu-style ad beloved of brands like Dove with a pair of uplifting online films that are all about embracing your differences.

The campaign, promoting the brand's moisturizing lipsticks, is minimally branded and the product is barely seen -- instead, the message is about loving your "nature," and by implication, Burt's Bees all-natural products.

The first film centers around Diandra, a stunning African-American model with Albinism. As she reflects on how hard it was growing up in the Bronx, we see her walking in the local neighborhood and at home, surrounded by family photos of her as a baby and growing up. She then explains how she became more confident, embraced her looks and was eventually scouted as a model -- and we see her transformed with makeup (including a Burt's Bees lipstick) into a catwalk beauty.

A second film features Mandy Harvey, a musician who became deaf, but uses her sense of touch to "feel" the music in different ways, and now loves that about herself.

The ads, which will run online including as paid social, were created by Baldwin&, and directed by Anna & Ewen of production company RDI.

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About

Credits
Date
May 12, 2016
Agency:
Baldwin&
Client:
Burt's Bees
Creative Director:
David Baldwin
Creative Director:
Bob Ranew
Associate Creative Director & Director:
Kellyn McGarity
CW:
Britton Upchurch
Agency Producer:
Lisa Effress
Production Company:
RDI - Santa Monica
Directors:
Anna and Ewan
Director of Photography:
Ewan McGregor
Executive Producer:
Caryn Maclean
Producer:
Lauren Hafner Addison
Editor (for Mandy):
Marco Perez
Editor (for Diandra):
Andrew Doga
Assistant Editor:
George Dodsworth
Telecine Artist:
Stephen Picano
Flame Artist:
Brian Kubovcik
Flame Artist:
Jason Ortenberg
Music and Sound Design:
JSM New York
Music CCO:
Joel Simon
Music Producer:
Jeff Fiorello
VO Record:
Coupe Studios
VO Engineer:
Kip Kuepper
VO Engineer:
Ed Kaufman
VO Producer:
Eric Singer
VO Producer:
Aaron Lasko
Sound Mix:
Sonic Union, New York
Sound Engineer:
Rob McIver

See more credits

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