To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

A Pinterest Dream Comes True in New Burt's Bees Campaign

Contest invites you to submit your 'perfect morning'

Editor's Pick

What if your "perfect" Pinterest board came true? Burt's Bees "Gud" line and Baldwin& will make it happen, to promote the brand's new Red Ruby Groovy "morning" scent. This video launches a contest that will have the company turn some Pinterest boards into reality, with $25,000 going towards making each one come true. It has already happened once before with Keri Pfeifer, whose perfect morning took place in Tulum on Mexico's Yucutan. This promotional video will be used to advertise the contest.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 03, 2013
Agency:
Baldwin&
CD:
David Baldwin
Client:
Burt's Bees
CD:
Bob Ranew
AD:
April Lauderdale
CW:
Chad Temples
Agency Production:
Driver Media
Agency Production:
Erica Brugman
Prod. Co.:
Avocados & Coconuts
Director:
Brandon Loper
EP:
Dalia Burde
Production Manager:
Heron Calisch-Dolen
Post Prod:
Ana Orrach
Editor:
Cooper Kenward
Graphics:
Kyle Westbrook
Color Correct:
Spy Post
EP:
Lori Joseph
Telecine:
Chris Martin
Music:
Marmoset Music
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age