Burt's Bees: Six Second Classics Vines: 20,000 Leagues Under the Sea

Lip Balms In Costume, To Promote "Classics" Line

Published on Oct 08, 2013

Editor's Pick

There's something very surreal about this Vine-based campaign by Burt's Bees, in which the brand's lip balms and other products "act out" classic movies in six-second shorts. Promoting its Classic line of products (which have never been marketed as a group before), the campaign, by Baldwin&, kicks off with "Little Women" (in which lip balms wear wigs and gingham dresses) and "20,000 Leagues Under the Sea". Future titles will include "Metamorphosis", "Moby Dick", "The Scarlet Letter" "Julius Caesar" and "Gulliver's Travels."

Each Vine is stop-motion animated on an iPhone by Vine animator Jethro Ames, with the in-camera, stop-motion shooting for each spot taking about four hours, after which the film must go live or be discarded. No post work is possible.

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Oct 08, 2013
Baldwin & Raleigh
Burt's Bees
Creative Director:
David Baldwin
Creative Director:
Bob Ranew
Art Director:
Shaun Sundholm
Art Director:
Jimmie Blount
Ian Fairbrother
Tedd Wood
Agency Producer:
Melissa Blavos
Account Supervisor:
Katharine Belloir
Director/Production Company:
Jethro Ames
Sound Director:
Steven Barlow
Elie Rossetti Serraino

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