Creativity

Classic Norman Rockwell Painting Finds a New Home on Butterball Turkeys

Brand's First Seasonal Packaging to Feature 'Thanksgiving'

By Jessica Wohl. Published on Oct 29, 2015

Editor's Pick

Butterball is bringing new meaning to #TBT with a famous Thanksgiving throwback. For the first time, the brand is using special seasonal packaging for its fresh turkeys. A print of Norman Rockwell's famous "Thanksgiving" painting from the 1940s will be featured on the front of fresh turkey packages beginning in early November. The Rockwell portrait ties into Butterball's "Throwback Thanksgiving" push, which will have the brand asking people to share nostalgic Thanksgiving moments during the season.

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About

Credits

Date
Oct 29, 2015
Client:
Butterball

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