Classic Norman Rockwell Painting Finds a New Home on Butterball Turkeys

Brand's First Seasonal Packaging to Feature 'Thanksgiving'

Published on

Editor's Pick

Butterball is bringing new meaning to #TBT with a famous Thanksgiving throwback. For the first time, the brand is using special seasonal packaging for its fresh turkeys. A print of Norman Rockwell's famous "Thanksgiving" painting from the 1940s will be featured on the front of fresh turkey packages beginning in early November. The Rockwell portrait ties into Butterball's "Throwback Thanksgiving" push, which will have the brand asking people to share nostalgic Thanksgiving moments during the season.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 29, 2015
Client:
Butterball
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age