Creativity

Butterfinger Goes Bolder Than Bolder Than Bolder Than Bold for the Super Bowl

A Bullrider and His Mother Are Involved

By Ann-Christine DIaz. Published on Feb 07, 2016

Editor's Pick

For Super Bowl 50, Nestle's Butterfinger and agency Santo attempted to go "bolder than bolder than bolder than bold" by placing its $5 million bet on a bullrider riding a bull who jumps out of a plane while eating the candy bar -- only to be later scolded by his mother.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 07, 2016
Agency:
Santo
Client:
Butterfinger

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.