Butterfinger Goes Bolder Than Bolder Than Bolder Than Bold for the Super Bowl

A Bullrider and His Mother Are Involved

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For Super Bowl 50, Nestle's Butterfinger and agency Santo attempted to go "bolder than bolder than bolder than bold" by placing its $5 million bet on a bullrider riding a bull who jumps out of a plane while eating the candy bar -- only to be later scolded by his mother.

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About

Credits
Date
Feb 07, 2016
Agency:
Santo
Client:
Butterfinger
Tags
Category
Industry
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