Creativity

BuzzFeed and Friskies' Kitties Are in the Super Bowl This Year

Viral Campaign Gets a TV Airing With Feline Advice on Game Day Etiquette

Published on Jan 23, 2015

Editor's Pick

BuzzFeed and Friskies are advertising in the Super Bowl this year with the first TV outing for their endearing "Dear Kitten" campaign. The campaign has previously been a viral hit online only, and in a continuation of the feline theme, BuzzFeed says will it run locally in three cities during the game: Kitty Hawk, N.C., Los Gatos, Calif. and Pawnee, Neb. Well-scripted as usual, this spot sees the older, wordly-wise cat advising the cute kitten on what to expect on SuperBowl day -- plus what to do to get the humans' attention.

Read more over at AdAge.com.

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About

Credits

Date
Jan 23, 2015
Agency:
Buzzfeed
Client:
Buzzfeed

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