BuzzFeed and Friskies' Kitties Are in the Super Bowl This Year

Viral Campaign Gets a TV Airing With Feline Advice on Game Day Etiquette

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BuzzFeed and Friskies are advertising in the Super Bowl this year with the first TV outing for their endearing "Dear Kitten" campaign. The campaign has previously been a viral hit online only, and in a continuation of the feline theme, BuzzFeed says will it run locally in three cities during the game: Kitty Hawk, N.C., Los Gatos, Calif. and Pawnee, Neb. Well-scripted as usual, this spot sees the older, wordly-wise cat advising the cute kitten on what to expect on SuperBowl day -- plus what to do to get the humans' attention.

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Jan 23, 2015
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